On the Creation of Acceptable Conjoint Analysis Experimental Designs
نویسندگان
چکیده
منابع مشابه
On the Creation of Acceptable Conjoint Analysis Experimental Designs
Conjoint analysis studies typically utilize orthogonal fractional factorial experimental designs to construct a set of hypothetical stimuli. Occasionally, these designs include environmentally correlated attributes that can lead to stimulus profiles that are not representative of the subject’s environment. To date, no one has proposed a remedy well-grounded in statistical theory. This note pres...
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ژورنال
عنوان ژورنال: Decision Sciences
سال: 1991
ISSN: 0011-7315,1540-5915
DOI: 10.1111/j.1540-5915.1991.tb00357.x